Your partner in making
sustainability
actionable.

Kick start your sustainability journey and communicate without greenwashing.
Turn your sustainability actions into a competitive business advantage.

How we can help.

With deep expertise in sustainability strategy, execution, and communication, we help businesses turn intentions into action. Our tailored approach ensures measurable impact, regulatory alignment, and business growth.

Sustainability strategy

A strong sustainability journey starts with a clear strategy.

We guide you from materiality assessments to ESG reporting, ensuring compliance while making sustainability an opportunity rather than a burden.

Leadership & Culture

Sustainability succeeds only when it’s embedded in company culture.

We help leaders foster internal alignment, provide training, and build engagement at all levels to create lasting change.

Implementation

A strategy is only valuable when put into action.

We help you build a robust due diligence, set measurable goals, and track progress to ensure your sustainability ambitions turn into real, impactful results.

Behavior design & Nudging

Sustainability thrives when customers and employees make better choices effortlessly.

Using behavior design and nudging techniques, we create experiences that naturally lead to more sustainable decisions.

Green Communication

Be transparent and avoid greenwashing.

We help you communicate your efforts authentically, navigate regulations, and ensure your message is both credible and compelling.

Act by Choice is a sustainable tourism consultancy that empowers organizations to integrate sustainability at their core and transforming their efforts into a strategic competitive advantage.

How we work.

Our approach is built on experience, innovation, and engagement. Whether through strategic consulting, interactive training, or our accelerator programs, we help businesses take sustainability from idea to action—ensuring real impact and long-term success.

Tailored Consulting

Every sustainability journey is unique, and so is our approach.

We analyze your current position, identify barriers and opportunities, align sustainability with your business strategy, and guide you from goal-setting to execution—ensuring compliance, impact, and long-term success.

Workshops & Training

Equip your organization with the knowledge and tools to integrate sustainability into everyday operations.

We offer all formats from short online training to immersive, in-person workshops tailored to your needs.



Speaking engagements

Inspire action with engaging keynotes and expert panels.

We bring fresh insights, practical strategies, and a passion for sustainability that energizes any audience.





Accelerator Programs

Fast-track your sustainability transformation with structured guidance, best practices, and a network of like-minded peers.

Our accelerator programs provide the roadmap and support needed to drive lasting change.



Interim Sustainability Leader

Interim leadership to drive real impact

Sustainability is a business necessity, but what if you don’t have the in-house expertise to lead the way?

Our interim Sustainability Leadership services provide the strategic guidance and hands-on support needed to kickstart, refine, or implement your sustainability initiatives. 

Whether you need a short-term expert or ongoing leadership, we help you turn sustainability into a competitive advantage.

Voices of change.

Our customers speak: Testimonials for impact.

 

Share your sustainability story and grow your business.

50% of consumers rank sustainability as a top 5 purchase criteria (Global Sustainability Study).
Communicating your sustainability actions makes it easier for more consumers to choose your business.

Many sustainability initiatives focus on enhancing efficiency and minimizing resource use, which often results in substantial cost reductions.

By effectively sharing details about your initiatives, you can encourage your customers to adopt more sustainable behaviors.

Your employees care.
According to Deloitte Insights, one in four job seekers looks into a potential employer’s environmental initiatives and often bases their employment decision on this information.

How we work.


Our approach is built on experience, innovation, and engagement.

Whether through strategic consulting, interactive training, or our accelerator programs, we help businesses take sustainability from idea to action—ensuring real impact and long-term success.

Why choose us?

Empower Your Business

Together with a team of passionate professionals who love to dive into how you can communicate trustworthy sustainability initiatives, engage your customers and unfold your ESG strategies and certifications. We bring innovative tech solutions and more than 25 years of combined expertise to the table.

Build Trust

Our partnerships reflect our commitment to making a genuine difference.
From increasing the visibility of sustainability initiatives to enhancing communication without greenwashing, our projects demonstrate real, measurable impact.

Join the Community
At Act by Choice, we’re not just about offering sustainability as a competitive advantage; we’re about building a community committed to the planet.
Our work with destinations, businesses, and events showcases our ability to turn sustainability into engaging, collective action.

From personal passion to company vision.

We believe in people. Our DNA is all about empowering others to make more informed choices.

Our founder, Josephine, has spent over 25 years in the travel industry, witnessing first-hand a rising desire among travelers to minimize their footprint and leave places better than they found them.

She’s also seen the industry’s commitment to sustainable solutions grow – but there’s a catch.

There’s a big gap between wanting to act and acting, and too many say it’s because consumers aren’t interested in being more sustainable.

We beg to differ!

The real issue? Making sustainable choices has to become easier. It’s not about motivation; it’s about simplicity.

That’s what we are all about.

We aim to demystify sustainability, translating it into clear, actionable terms everyone can understand and put into action. We’re committed to making sustainable choices easy for everyone.

Let's talk...