We help you do it right from the start — turning complex sustainability into clear action for your team, your customers, and your business.
Our customers are ambitious, forward-thinking — but they’re also busy, under pressure, and tired of vague talk. They reach out because they’ve hit a point where good intentions aren’t enough. These are the kinds of challenges they’re facing:
Act by Choice is a sustainability consultancy that empowers travel, tourism and hospitality organizations to integrate sustainability at their core and transforming their efforts into a strategic competitive advantage.
Our approach is built on experience, innovation, and engagement. Whether through strategic consulting, interactive training, or our accelerator programs, we help businesses take sustainability from idea to action—ensuring real impact and long-term success.
50% of consumers rank sustainability as a top 5 purchase criteria (Global Sustainability Study).
Communicating your sustainability actions makes it easier for more consumers to choose your business.
Many sustainability initiatives focus on enhancing efficiency and minimizing resource use, which often results in substantial cost reductions.
By effectively sharing details about your initiatives, you can encourage your customers to adopt more sustainable behaviors.
Your employees care.
According to Deloitte Insights, one in four job seekers looks into a potential employer’s environmental initiatives and often bases their employment decision on this information.
Our approach is built on experience, innovation, and engagement.
Whether through strategic consulting, interactive training, or our accelerator programs, we help businesses take sustainability from idea to action—ensuring real impact and long-term success.
Empower Your Business
Together with a team of passionate professionals who love to dive into how you can communicate trustworthy sustainability initiatives, engage your customers and unfold your ESG strategies and certifications. We bring innovative tech solutions and more than 25 years of combined expertise to the table.
Build Trust
Our partnerships reflect our commitment to making a genuine difference.
From increasing the visibility of sustainability initiatives to enhancing communication without greenwashing, our projects demonstrate real, measurable impact.
Join the Community
At Act by Choice, we’re not just about offering sustainability as a competitive advantage; we’re about building a community committed to the planet.
Our work with destinations, businesses, and events showcases our ability to turn sustainability into engaging, collective action.
We believe in people. Our DNA is all about empowering others to make more informed choices.
Our founder, Josephine, has spent over 25 years in the travel industry, witnessing first-hand a rising desire among travelers to minimize their footprint and leave places better than they found them.
She’s also seen the industry’s commitment to sustainable solutions grow – but there’s a catch.
There’s a big gap between wanting to act and acting, and too many say it’s because consumers aren’t interested in being more sustainable.
We beg to differ!
The real issue? Making sustainable choices has to become easier. It’s not about motivation; it’s about simplicity.
That’s what we are all about.
We aim to demystify sustainability, translating it into clear, actionable terms everyone can understand and put into action. We’re committed to making sustainable choices easy for everyone.
M: +45 53590100
Visiting address:
Klub, Linnésgade 25
1361 Copenhagen K
CVR: 4477 4747
© Act by Choice. All rights reserved 2025.