Turn complexity into clarity. Build confidence in key frameworks and apply them in ways that fit your business and act credibly without fear of greenwashing.
See how sustainability strengthens your bottom line. Integrate sustainability to reduce risk, attract customers, and drive innovation, turning responsibility into business growth.
Get the data that drives results. Focus on what’s relevant, collect it efficiently, and use it to make better decisions and communicate progress with confidence.
Understand where sustainability creates real business value.
We help you cut through the noise, focus on what matters most, and build a clear direction for action.
Move from ambition to measurable results.
We help you turn strategy into everyday practice, with clear priorities, simple KPIs, and ownership across your team.
Is your business ready for the new EU green communication rules?
We help you stay compliant, avoid reputational risk, and tell your sustainability story with confidence and credibility.
We make it easy to start, simple to deliver and powerful to communicate.
Our customers are ambitious, forward-thinking organizations that want to move from good intentions to meaningful action. They reach out because they’re ready to make sustainability a driver of innovation, trust, and competitiveness.
Does these challenges sound familiar?
Kickstart sustainability with clearity
Gain focus fast. We identify what matters most for your business and match the process to your sustainability maturity.
Turn ambition into action
Make change happen. We help you set clear KPIs, prioritise effectively, and build ownership across teams.
Communicate without greenwashing
Communicate with trust. We help you share your sustainability actions transparently and credibly.
See the potential clearly.
Together we analyse your current initiatives, identify what truly matters through a double materiality assessment, and connect it directly to your business goals.
The result is a focused sustainability strategy and roadmap that turn sustainability into a driver of business success.
Move from strategy to measurable results.
We help you prioritise, structure, and implement actions that deliver impact fast. Together we set clear KPIs and build simple systems to track progress and document data.
Linking strategy to daily practice builds ownership and makes sustainability part of how your business works.
Share your impact with confidence.
We help you build a fit-for-purpose ESG report that meets stakeholder expectations, supports transparency, and strengthens your credibility, even if you’re not required to report.
Engage your team and make change stick.
Real progress starts with leadership endorsement and ownership. We help top management translate sustainability strategy into clear actions that every department and employee can understand, influence, and deliver on.
Through practical steps, we build engagement, accountability, and momentum across the organisation.
Make sustainability your competitive edge.
We use behaviour design and nudging to engage customers and employees, turning good intentions into everyday choices.
By making your sustainability actions visible both on-site and online, we help people notice, value, and act on them.
The result: meaningful engagement and measurable impact.
We help you tell your sustainability story in line with EU rules and regulations, backed by credible data and transparency. And through storytelling connecting naturally to your overall brand communication and strengthening your story, build trust, and inspire action.
When done right, sustainability boosts performance, builds trust, and creates shared value for your business, people, and planet. By making it simple and actionable, you turn responsibility into opportunity.
Make it easier for customers to choose you. 50% of consumers rank sustainability as a top 5 purchase criteria (Global Sustainability Study).
90% of travelers look for sustainability information when traveling (Expedia).
Visible, credible sustainability actions directly drive preference.
Sustainable initiatives most often improve efficiency and minimize resource use leading to substantial cost reductions.
It’s simple economics, what you don’t use, you don’t pay for.
By effectively sharing details about your initiatives, you can also encourage your customers to adopt more sustainable behaviors, multiplying the impact.
Your team cares about the future.
One in four job seekers evaluate a company’s sustainability efforts before applying (Deloitte Insights).
Research from IBM shows that more than two-thirds of employees are more likely to stay with a company that takes meaningful climate action.
A clear sustainability profile builds commitment, motivation, and long-term loyalty.
Protect your reputation and future-proof your business.
Taking sustainability seriously reduces risks and keeps you ahead. By acting proactively, you turn potential challenges, from new regulations, financial institutions, market shifts, or rising costs, into opportunities for innovation and growth.
Strong sustainability performance protects your brand, secures long-term value, and keeps your business competitive in a changing world.
From personal passion to company vision.
We believe real change happens when sustainability makes business sense.
Our DNA is about empowering people and companies to make informed choices that work for the planet and for their bottom line.
Our founder, Josephine, has spent more than 25 years in the travel and tourism industry, watching both travellers and businesses look for better ways to move, stay, and experience the world.
She has seen the industry’s commitment to sustainability grow, but one challenge remains constant: the gap between what we say and what we do.
At Act by Choice, we believe that gap is not about motivation, it is about making sustainable choices easier to act on, measure, and communicate.
That is why we help businesses drive sustainable change with a clear business mindset, turning sustainability from a cost into a catalyst for innovation, trust, and growth.
Our mission is simple.
Make it easy for everyone to act with impact, one choice at a time.
