Himmerland Resort works professionally and strategically with their sustainability journey. Holding several sustainability certifications.
But how to communicate their journey to guests and how do guests perceive sustainability across the resort?
Implementing TripDoodler’s guest-rating with QR codes across the hotel.
Communication workshop for marketing team.
Idea-catalog for communication, implementation and employee engagement.
Increased knowledge in marketing on how to communicate sustainability actions without greenwashing. How to leverage data in the communication. How to tailor communication based on knowledge level and interest among guest group.
11% of who activated the QR left their acknowledgement, compared to average 3-6% who leave reviews on standard platforms.
Josephine Piplits deserves full recognition as an advisor who can bring your sustainability initiatives to life — for both customers and employees — and seamlessly integrate them into your communication strategy.
Josephine supported us in mapping our sustainability initiatives, setting clear priorities, and effectively embedding the narrative into our overall communication. She developed an idea catalogue tailored to our specific initiatives and advised our marketing team on relevant regulations and guidelines to ensure compliance and avoid greenwashing. We also participated in a pilot project focused on nudging sustainable behavior among guests through the TripDoodler platform.
Josephine has a unique ability to translate the complexity of sustainability transformation into practical, tangible actions that are easy for everyone to understand and engage with. Her use of simple yet powerful models and tools, designed for everyday implementation, effectively supports hands-on sustainability practices.
With her expertise in turning sustainability into actionable strategies and her infectious enthusiasm, I can highly recommend involving Josephine if you want to transform your sustainability efforts into a genuine business advantage.
