Limited knowledge and visibility of sustainability actions implemented at micro and small tourism business without a certification.
These businesses represent the majority of tourism businesses in Odense.
We visited 41 eating places and 9 bed & breakfasts across town. Mapping guest focused sustainability actions based on the objective parameters in TripDoodlers user-rating.
Additionally 3 Bed & Breakfast was offered an extended advice session.
Based on the mapping and extended visits, a final report was handed in. Providing the data, findings and recommendations for next step.
The mapping clearly showed that also micro and small businesses have sustainability actions implemented, even if they can’t flash a full blown sustainability certification.
We increased visibility of sustainability information from 6% of the eating places to 56% and by 100% on accommodations from 25% to 50%.
Recommendation from Sabina Bechmann Hejlesen, Sustainability Coordinator, VisitVejle, City of Vejle
I can highly recommend Josephine Piplits from Act By Choice, who specializes in sustainability communication advisory.
In 2024, Josephine conducted a consulting program for ten companies within the MeetingVejle partnership. The program included a communication assessment, a workshop, and individual follow-up sessions, providing the companies with practical tools and insights to strengthen their green communication strategies. Throughout the process, Josephine’s deep industry knowledge and expertise in sustainable marketing were clearly evident.
She approached each company with curiosity and openness, creating a safe and constructive dialogue that made it easy for participants to embrace her recommendations. The outcomes were highly valuable — offering a clear overview of communication maturity, a communication framework, and specific improvement areas for the companies to build upon. Josephine’s combination of professional expertise, hands-on approach, and motivational style makes her an outstanding partner for any organization looking to enhance its sustainability communication.