Change only happens when we decide to do something differently today than we did yesterday.
And we only make that decision when it makes sense to us.
We make sustainability concrete and relevant for the people making the decisions, so good intentions turn into better everyday choices.
Simple. Practical. Meaningful.
We work at the intersection of destination ambitions and business reality.
Local businesses play an important role in shaping the places they are part of. When destination ambitions are translated into real business value, they create action that strengthens businesses and, together, can contribute positively to nature, people and local communities.
This is where Act by Choice comes in.
Our combination of deep tourism insight, technical sustainability expertise and commercial business development creates a clear line from destination ambition to business engagement, implementation and tangible value.
Act by Choice was founded by Josephine Piplits and builds on more than 25 years of commercial leadership experience across the global travel and tourism industry, combined with sustainability work in the sector since 2019.
Today, we are a consultancy bringing together specialists and trusted partners around the needs of each project.
For us, sustainability is not a side project. It is a business choice.
A world where businesses strengthen the place they are part of.
We make businesses a driving force for place based sustainable development.
