Who we are & what we believe in.

From personal passion to company vision.

At the heart of our journey is a simple belief: People have the power to make a difference.

Our founder, Josephine, has spent over 25 years in the travel industry, witnessing first-hand a rising desire among travelers to minimize their footprint and leave places better than they found them. She’s also seen the industry’s commitment to sustainable solutions grow – but there’s a catch.

There’s a big gap between wanting to act and acting, and too many say it’s because consumers aren’t interested in being more sustainable.

We beg to differ!

The real issue? Making sustainable choices has to become easier. It’s not about motivation; it’s about simplicity.

That’s what we are all about. We aim to demystify sustainability, translating it into clear, actionable terms everyone can understand and put into action. We’re committed to making sustainable choices easy for everyone.