and no longer just a nice-to-have!
We support businesses and destinations in integrating sustainability into their core operations, from strategy development to execution, behavior design, and communication.
Our approach turns sustainability actions into valuable business opportunities.
With deep expertise in sustainability strategy, execution, and communication, we help businesses turn intentions into action. Our tailored approach ensures measurable impact, regulatory alignment, and business growth.
Our approach is built on experience, innovation, and engagement. Whether through strategic consulting, interactive training, or our accelerator programs, we help businesses take sustainability from idea to action—ensuring real impact and long-term success.
Tailored Solutions: Recognizing that every sustainability journey is unique, we offer customized services ranging from full 360-degree sustainability action mapping to engaging customer communication strategies.
Holistic Perspectives: We believe sustainable change requires a holistic approach, engaging all stakeholders. Our work is designed to empower your sustainability journey, supporting a better world one choice at a time.
Empowering Engagement: Through innovative tools like unique QR codes, embedded links, trustworthy messaging and gamification, we bring your sustainability actions to life, making them understandable and engaging for your customers.
Challenge
Limited knowledge and visibility of sustainability actions implemented at micro and small tourism businesses without a certification. These businesses represent the majority of tourism businesses in Odense.
Solution
We visited 41 eating places and 9 bed & breakfasts across town. Mapping guest-focused sustainability actions based on the objective parameters in TripDoodlers user-rating.
A final report providing data, findings, and recommendations for the next step.
Impact
The mapping clearly showed that micro and small businesses have also implemented sustainability actions, even if they can’t flash a full-blown sustainability certification.
We increased the visibility of sustainability information from 6% of the restaurants and cafees places to 56% and by 100% on accommodations from 25% to 50%.
Challenge
Green Destinations wanted to learn how their delegates perceive sustainability actions at their yearly conference in Tallinn, Estonia.
Solution
Based on our set of objective parameters, sustainability actions were gamified for the delegates through QR codes and strategic communication across the event.
The tailored solution incorporated Green Destinations event certification parameters. White-label format in collaboration with My Sustain Online subscription as a thank-you token for each answer.
Post-event reporting with the findings.
Impact
Remarkable engagement rate with 34% of delegates participating.
A clear understanding of how sustainability actions were perceived by delegates at the event.
Gamifying sustainability provides an untapped opportunity to translate actions into a language delegates understand and relate to.
Our customers speak: Testimonials for real impact.
Expertise & Experience: Our team is packed with pros in sustainability communication, ESG strategy, and tech innovation, bringing together more than 25 years of experience. We know our stuff!
Impactful Collaboration: We’re all about making a real difference. Whether it’s boosting small businesses’ sustainability efforts or keeping our messaging honest and clear, our partnerships are making an impact you can see.
Beyond Business: At Act by Choice, it’s more than just business—it’s about creating a community that cares. From businesses and destinations to local events, we turn sustainability into something everyone can get involved in and enjoy.
M: +45 53590100
Visiting address:
Klub, Linnésgade 25
1361 Copenhagen K
CVR: 4477 4747
© Act by Choice. All rights reserved 2025.