Sustainability is a strategic imperativ...

and no longer just a nice-to-have!

We support businesses and destinations in integrating sustainability into their core operations, from strategy development to execution, behavior design, and communication.

Our approach turns sustainability actions into valuable business opportunities.

How we can help.

With deep expertise in sustainability strategy, execution, and communication, we help businesses turn intentions into action. Our tailored approach ensures measurable impact, regulatory alignment, and business growth.

Sustainability Strategy

Sustainability is no longer a nice-to-have—it’s a strategic imperative.

We support businesses and destinations in integrating sustainability into their core operations, from strategy development to execution, behavior design, and communication.

Our approach turns sustainability actions into valuable business opportunities.

Leadership & Culture

Sustainability is not just a policy—it’s a mindset.

We help you embed sustainability into your organization’s DNA by aligning it with core values, securing leadership buy-in, and fostering a culture of accountability.

Through training, workshops, and engagement initiatives, we ensure that sustainability becomes second nature to your teams.

Implementation

Turning strategy into action requires a structured approach.

We support you in defining a clear roadmap, identifying key priorities, and setting measurable sustainability targets.

By establishing a strong baseline and tracking progress over time, we ensure that your sustainability initiatives lead to real, tangible impact.

Behavior Design & Nudging

Sustainability doesn’t have to be a hard sell—it can be the easiest choice.

We apply behavior design and nudging principles to help businesses shape customer and employee decisions in a way that supports sustainability goals.

Through a structured design thinking process, we help you optimize services, spaces, and communication to encourage sustainable behavior naturally.

Green Communication

Build trust and avoid greenwashing with transparent, fact-based sustainability messaging seamlessly integrated into your brand’s core communication.

We enable you craft clear, engaging narratives that align with your brand identity while ensuring credibility and compliance.

With a strong focus on regulatory standards and best practices, we guide you in communicating sustainability in a way that resonates with customers, employees, and stakeholders—consistently and authentically.

How we work.

Our approach is built on experience, innovation, and engagement. Whether through strategic consulting, interactive training, or our accelerator programs, we help businesses take sustainability from idea to action—ensuring real impact and long-term success.

Tailored Consulting

Sustainability isn’t one-size-fits-all, which is why we tailor our approach to your unique needs.

We take a structured approach to sustainability, ensuring it integrates seamlessly with your business strategy.

We analyze your current position, identify barriers and resources, set clear goals, and align efforts with reporting requirements.

From strategy to execution, we provide the guidance needed to turn sustainability into a competitive advantage.

Workshops & Training

We are experienced trainers and facilitators who design workshops and training programs to fit your sustainability journey.

Whether you need a quick online session, a full-day workshop, or a series of training sessions to support long-term transformation, we provide hands-on, interactive learning experiences that empower teams to take action.

Speaking Engagements

Fuel your event with inspiring sustainability insights!

Our keynotes and panels are designed to enlighten, engage, and drive action.

Whether you need a change maker to spark discussion or a deep dive into sustainability trends, we deliver tailored, high-energy talks that leave a lasting impact.

Accelerator Programs

Managing a sustainable business transformation can be overwhelming, especially with limited resources.

Our accelerator programs provide structured guidance from A to Z, offering best practices, easy-to-implement tools, and access to a community of like-minded professionals.

Through mentorship and peer collaboration, we help businesses fast-track their sustainability efforts and create lasting impact.

Our passion. Your success.

Tailored Solutions: Recognizing that every sustainability journey is unique, we offer customized services ranging from full 360-degree sustainability action mapping to engaging customer communication strategies.

Holistic Perspectives: We believe sustainable change requires a holistic approach, engaging all stakeholders. Our work is designed to empower your sustainability journey, supporting a better world one choice at a time.

Empowering Engagement: Through innovative tools like unique QR codes, embedded links, trustworthy messaging and gamification, we bring your sustainability actions to life, making them understandable and engaging for your customers.

Explore how we worked with…

Mapping sustainability.

Challenge
Limited knowledge and visibility of sustainability actions implemented at micro and small tourism businesses without a certification. These businesses represent the majority of tourism businesses in Odense.

Solution
We visited 41 eating places and 9 bed & breakfasts across town. Mapping guest-focused sustainability actions based on the objective parameters in TripDoodlers user-rating.

A final report providing data, findings, and recommendations for the next step.

Impact
The mapping clearly showed that micro and small businesses have also implemented sustainability actions, even if they can’t flash a full-blown sustainability certification.
We increased the visibility of sustainability information from 6% of the restaurants and cafees places to 56% and by 100% on accommodations from 25% to 50%.

Gamifying sustainability.

Challenge
Green Destinations wanted to learn how their delegates perceive sustainability actions at their yearly conference in Tallinn, Estonia.

Solution
Based on our set of objective parameters, sustainability actions were gamified for the delegates through QR codes and strategic communication across the event.
The tailored solution incorporated Green Destinations event certification parameters. White-label format in collaboration with My Sustain Online subscription as a thank-you token for each answer.
Post-event reporting with the findings.

Impact
Remarkable engagement rate with 34% of delegates participating.
A clear understanding of how sustainability actions were perceived by delegates at the event.
Gamifying sustainability provides an untapped opportunity to translate actions into a language delegates understand and relate to.

Voices of change.

Our customers speak: Testimonials for real impact.

Through collaborating with Josephine, we get first hand insights into how visitors in Copenhagen perceive sustainability at the places they visit and learn how to enable our tourism establishments on their sustainability journey.

At Destination Fyn, we have collaborated with Josephine to map sustainability initiatives at dining and accommodation establishments in Odense. We will use the insights from the report to increase the visibility of existing sustainability initiatives and inspire further sustainable actions among tourism operators.”

Our collaboration with Josephine has provided us with great value in understanding how we can enhance our communication through engaging our guest in our sustainability journey.

In our journey towards more sustainable tourism, the collaboration with innovative platforms like TripDoodler is pivotal. It's about making sustainability visible and engaging. By integrating real-time feedback on sustainability efforts, we’re not just highlighting our commitment but actively involving our conference delegates in the process. Green Destinations 2023 Conference, Estonia, is a fine testament to that.

Why choose us.

Expertise & Experience: Our team is packed with pros in sustainability communication, ESG strategy, and tech innovation, bringing together more than 25 years of experience. We know our stuff!

Impactful Collaboration: We’re all about making a real difference. Whether it’s boosting small businesses’ sustainability efforts or keeping our messaging honest and clear, our partnerships are making an impact you can see.

Beyond Business: At Act by Choice, it’s more than just business—it’s about creating a community that cares. From businesses and destinations to local events, we turn sustainability into something everyone can get involved in and enjoy.